visit sosi

SoSi had already planted its flag as a new Virginia destination. But by year two, it needed to be more confident, modern, and undeniably elevated. We worked to push the brand forward, delivering full-spectrum, multi-channel campaigns that surprise, delight, and drive real visitation. The results speak for themselves: year-over-year, impressions more than doubled, clicks soared 207%, and the destination became Virginia’s fastest-growing. What started as an emerging brand is now an unexpected star, with local stakeholders and visitors alike taking notice and returning for more.

A collage of three images from a festival event. The top image shows two women sitting outdoors, enjoying the event, one clapping and smiling, the other with a serious face, both wearing sunglasses. The middle image features children wearing face mas

A promotional image for Danville, Virginia, featuring historic buildings, a mural of a steam train, and a street scene with buildings, trees, and traffic lights.

People attending a festival or event, sitting outdoors, enjoying themselves. Text promoting a visit to SOSI in Danville, Virginia, and celebrating Virginia's loving community. The right side has promotional text about fun activities at Center Stage.

Photo of families and children enjoying a carousel ride at an outdoor event, with text overlay promoting SOSI event in Danville, Virginia, highlighting entertainment and community celebration.

A pizza with tomatoes, pineapple, and cheese, a woman and a girl enjoying a meal on an outdoor patio with a river view, a glass of rosé wine, and a promotional graphic for Sosi restaurant in Danville, Virginia, with the slogan "Virginia is for Lovers

A promotional graphic featuring three historic buildings in Virginia with the text:
"Visit SOSI Danville VA," "Virginia is for Lovers," and "Timeless Landmarks, Endless Stories," along with a background map and additional information about experienci

The image features an outdoor scene with a fountain topped by a bronze sculpture of two abstract human figures, surrounded by greenery and buildings. There is also a promotional graphic with the text 'Visit Sosi Danville VA,' an orange and white deco

A woman and a young girl at a playground enjoying outdoor activities. In the top part, a woman smiles while a girl sits in a swing, wearing a hat. In the bottom part, a man and a young girl are engaging in a hands-on activity, with the man holding a

A woman enjoying a meal outdoors on a balcony with a child, with text promoting SOSI in Danville, Virginia, featuring a picture of a pepperoni and vegetable pizza.

A collage of three images promoting SOSI in Virginia. The first shows a woman pushing a smiling child on a playground swing. The second depicts a man and a girl engaged in a science activity in an indoor setting. The third features children playing b

A three-part collage showing a city park fountain with bronze statues, a colorful metal sculpture, and an art store interior displaying artwork and crafts. Text overlays promote visiting SOSI in Danville, Virginia, highlighting the beauty and creativ

A promotional graphic for visiting SOSI in Danville, Virginia. The left side shows a fountain with a sculpture of a woman and child sitting on a bench in front, with trees and buildings in the background. The right side features text reading "Find be

A promotional poster for outdoor adventure activities in Danville, Pennsylvania, featuring images of a boat on a river, a person riding an ATV, a person hiking with a backpack, and a person mountain biking on a trail.

Cover photo of a report featuring a bridge over a river with greenery in Danville, Virginia, and white flowers in the foreground. Text indicates it is the Sosi annual activities and impact report.

Flyer promoting Danville, Virginia with images of historic buildings, a park, and downtown streets, encouraging people to visit Sosi's website.

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