VISIT SOSI

ADVERTISING CAMPAIGN

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CONTENT CREATION

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PUBLIC RELATIONS

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ADVERTISING CAMPAIGN • CONTENT CREATION • PUBLIC RELATIONS •

SoSi had already planted its flag as a new Virginia destination. But by year two, it needed to be more confident, modern, and undeniably elevated. We worked to push the brand forward, delivering full-spectrum, multi-channel campaigns that surprise, delight, and drive real visitation. The results speak for themselves: year-over-year, impressions more than doubled, clicks soared 207%, and the destination became Virginia’s fastest-growing draw. What started as an emerging brand is now an unexpected star, with local stakeholders and visitors alike taking notice — and returning for more.

A collage of three images from a festival event. The top image shows two women sitting outdoors, enjoying the event, one clapping and smiling, the other with a serious face, both wearing sunglasses. The middle image features children wearing face mas
A promotional image for Danville, Virginia, featuring historic buildings, a mural of a steam train, and a street scene with buildings, trees, and traffic lights.
People attending a festival or event, sitting outdoors, enjoying themselves. Text promoting a visit to SOSI in Danville, Virginia, and celebrating Virginia's loving community. The right side has promotional text about fun activities at Center Stage.
Photo of families and children enjoying a carousel ride at an outdoor event, with text overlay promoting SOSI event in Danville, Virginia, highlighting entertainment and community celebration.
A pizza with tomatoes, pineapple, and cheese, a woman and a girl enjoying a meal on an outdoor patio with a river view, a glass of rosé wine, and a promotional graphic for Sosi restaurant in Danville, Virginia, with the slogan "Virginia is for Lovers
A promotional graphic featuring three historic buildings in Virginia with the text: "Visit SOSI Danville VA," "Virginia is for Lovers," and "Timeless Landmarks, Endless Stories," along with a background map and additional information about experienci
The image features an outdoor scene with a fountain topped by a bronze sculpture of two abstract human figures, surrounded by greenery and buildings. There is also a promotional graphic with the text 'Visit Sosi Danville VA,' an orange and white deco
A woman and a young girl at a playground enjoying outdoor activities. In the top part, a woman smiles while a girl sits in a swing, wearing a hat. In the bottom part, a man and a young girl are engaging in a hands-on activity, with the man holding a
A woman enjoying a meal outdoors on a balcony with a child, with text promoting SOSI in Danville, Virginia, featuring a picture of a pepperoni and vegetable pizza.
A collage of three images promoting SOSI in Virginia. The first shows a woman pushing a smiling child on a playground swing. The second depicts a man and a girl engaged in a science activity in an indoor setting. The third features children playing b
A three-part collage showing a city park fountain with bronze statues, a colorful metal sculpture, and an art store interior displaying artwork and crafts. Text overlays promote visiting SOSI in Danville, Virginia, highlighting the beauty and creativ
A promotional graphic for visiting SOSI in Danville, Virginia. The left side shows a fountain with a sculpture of a woman and child sitting on a bench in front, with trees and buildings in the background. The right side features text reading "Find be
Cover photo of a report featuring a bridge over a river with greenery in Danville, Virginia, and white flowers in the foreground. Text indicates it is the Sosi annual activities and impact report.

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