The roanoke city market building

BRANDING

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WEB DESIGN

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BRANDING • WEB DESIGN •

Rebranding the Roanoke City Market Building was personal for me. As a hometown project, it gave me the chance to honor a beloved 100-year-old city landmark while reimagining its digital presence. We redesigned the website to serve as both a marketing hub and information center, highlighting vendors, the newly branded Charter Hall event space, and the Market Building’s historical roots. In its first seven months, the site drew over 70,000 visits, helping attract new vendors and boost foot traffic. The work’s storytelling, accessibility, and vibrancy earned Eddy Alexander a PRSA Silver Award, but the real win was seeing the Market Building reclaim its place as the undisputed center of the city’s outdoorsy, community-driven life.

Photo of the Roanoke City Market Building, a historic brick structure, with a mural on the upper part depicting silhouettes of people, a dog, and a skateboarder against a blue sky with some clouds.
Signpost within a brick-walled indoor space with directional signs indicating distances to Roanoke River, Mill Mountain, McAfee Knob, Blue Ridge Parkway, and Carvins Cove near tables and chairs.
Examples of logo designs for the Roanoke City Market Building, showcasing different font styles and color schemes with a descriptive paragraph about the logo's design elements and significance.
A color palette guide for the Roanoke City Market Building brand, featuring swatches of Mill Mountain Moss, Trailhead Toffee, Roanoke Riverstone, Big Lick Blue, and Appalachian Ash with descriptions and color codes.
Four images of signage and decor at Roanoke City Market: a stairway with wall decals, a restaurant sign reading 'Hibachi Guys,' exterior signage for The Hatch restaurant on a brick wall, and a downtown directional sign near historic buildings.
A collage of four different promotional materials for Roanoke City Market: a social media post promoting bikes and brews, two digital advertisements for restaurant week, a flag at the market with design and text about food delights and the corner, and a magazine advertisement showing various restaurant logos and the market location.

MORE WORK