KOSU: OKLAHOMA’S PUBLIC RADIO

When public radio needed a lifeline, I dove deep into humanizing KOSU's story. By creating a digital ad campaign that showcased individual team members, we transformed the hazy concept of a radio institution into Oklahoma's hometown storytellers. With a campaign that introduced reporters covering everything from quick-hit morning news to the deeply nuanced world of Indigenous affairs, we reminded people why local journalism matters, and crushed industry benchmarks with a 2.05% CTR in the campaign’s first month.

A woman on horseback being interviewed with a microphone by a female reporter wearing headphones at an outdoor event, with a clear sky in the background.

A woman with glasses and a ponytail taking a photo with a camera in a rocky outdoor landscape with clear sky and distant hills.

Promotional graphic for KOZU podcast featuring Michael Cross, showing a man with red hair and glasses speaking into a microphone wearing headphones, with blue and black design elements.

A woman holding a microphone asks a woman on horseback questions at an outdoor event, with a blue background and text promoting KOSU's informed and connected service.

A woman with long hair, wearing a beige shirt, is standing outdoors on rocks, taking a photograph of the landscape with a camera against a blue sky with scattered clouds. The background shows green hills and trees.

A man in a blue plaid suit interview a woman in a black turtleneck and plaid blazer outside a government building with columns, holding a microphone close to her. The background features a large domed government building and leafless trees.

A promotional graphic featuring a journalist conducting an interview with a woman outdoors in front of a government building. The graphic includes bold text about the organization KOSU, promoting informed and connected citizens.

Digital Billboards

Screenshot of the KOSU website homepage, featuring a blue-toned banner with two radio hosts wearing headphones and speaking into microphones. The site promotes news, podcasts, and music, with a live radio broadcast section titled 'On Point' airing fr

Screenshot of Oklahoma-based KOSU radio and media website featuring podcasts, community access, subscription form, and images of radio studio and event audience.

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